The client hired us to do a variety of jobs. He needed full branding , including a custom logo, color design, typography, a full membership website and hosting for 2 years. English is his second language (he is from Nigeria), so he also needed all of the written content provided as well.
During the branding process we introduced the concept of adding the word “House” to Itoto, because the target market is college students. The website was built to accommodate 2 membership types – students and mentors.
The objective is to attract a community of students to share the cultural qualities at their individual schools and learn from each other. This population could then be available as potential employees for the client’s second business: Flex Global Links Solutions.
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