Our Print Design Process
When designing for print materials we follow a 7 step process that is very similar to our graphic design process, as many of the same tools and approaches are used.
Yet, there are some very distinct differences. For one, graphic design elements largely consist of visual shapes and objects, and often have some integrated textual content. Print design elements, on the other hand, are generally more focused on the printed word, using designed shapes and objects to support and highlight the textual message.
Another distinct difference is the required color format, owing to the different mediums upon which each is usually viewed. Digital graphic design is largely intended for screen viewing, while print design is produced for mostly paper products. The same colors look very different on each medium or material. In order to account for this, print designers must use a “CMYK” (Cyan, Yellow, Magenta and K for black) color mode for the design. Digital design for the screen requires a color mode titled “RGB” (Red, Green, Blue).
There are a number of other differences that we will be happy to personally discuss with you. Contact us at any time by email (email@example.com), using the contact form at the bottom of the page, or clicking the button below to request a consultation.
A brief is the summary of the discovery of everything needed to produce a unique, custom design for the client. This includes an initial meeting and any necessary follow up meetings to discuss the objectives for the design, any preliminary or competitive designs for reference, a brief history or background of the client’s company or endeavor, competitors, budget parameters, preferred colors and styles, timeline, and anything else the client deems important.