Itoto House Logo
Itoto – “I am strong, powerful and healthy”. This logo is based on an ancient Greek symbol for power and strength. The ancient Greeks were known throughout the world as master scholars and pioneers of human achievement in health, mathematics, science and the arts.
This logo embodies the ancient Greek spirit, portraying strength, knowledge and prosperity. The letter “I” is isolated at the top to focus on the idea of self awareness and personal growth. The font style of “TOTO” is circular and flowing to coordinate with the symbol and portray a mystical and international flavor.
A red hue is used for its power and health characteristics. The small, circular radial gradient shape at the top demonstrates a sharp focus on mental acuity, and the globe is used to communicate the world-wide mission and reach of the organization.