RJ Smulski Homes, Inc. Website

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RJ Smulski Homes, Inc. Website

This client, Ron Smulski contacted New Domain Design to request a complete overhaul of his then current website. He explained that he felt that the content of the site was too wordy, without grabbing the user’s attention, and that it needed a “wow factor”.

We redesigned the website and composed all of the written content.  We changed the layout to full screen, created a unique color palette, improved the logo, created the favicon, wrote all of the content, improved the quality and optimized the existing images and uploaded many new ones.  Parallax scrolling was used copiously throughout and much of the text was overlaid on images with semi-transparent backgrounds.

A contemporary image gallery was added and specific galleries were included on many pages.  We also created internal and external links and optimized every page and image for both Google and Bing.  Lastly, we drastically improved the page loading times and overall performance of the website.