Itoto House Logo Presentation Document

 
When we custom design a unique product, such as a logo, we often create a presentation document for the client.  The Itoto House logo was completely original. The only information supplied by the client was a vague description of the meaning of Itoto, and a general concept of the objective for the website.

Given that the client’s goal was to create an online community of college students, we suggested that House be added to the name to conceptualize a college fraternity house.  Since fraternities often embody the idea of ancient Greek scholars, the design borrowed from symbols used in that region and period of time. The “rest of the story” is explained in the description contained in the document.